Customer Case -Experience Wall
Service Office US
Experience Wall
a perfect mix of content and the next generation of company culture
BACKGROUND
IKEA US recognized that the purpose of the office has changed. With people now being able to perform their role at home, the office has become a destination that co-workers visits when they need to collaborate with colleagues in person and for cultural and social benefits. In response to this change of working patterns, IKEA US wanted to deliver a renewed experience that would capture people’s attention from the moment they entered the office. The solution also needed to provide the core functionalities of sharing valuable information relating to meeting room availability, creating a space for social engagement, and delivering inspirational messages to nurture creativity.
SOLUTION
Upon arrival in the IKEA US Service office, staff and guests are greeted by the flagship LED display Experience Wall. This is six meters (19.6 feet) wide by three meters (9.8 feet) high, generating 18m² of space for content, making it truly immersive and attention-grabbing from the moment they walk through the door. The messages from the LED Experience Wall are also repeated on the second and third floors
of the building across eight 65” displays, mounted in portrait. This creates continuity throughout the building and ensures that mission-critical messaging is always instantly available. ZetaDisplay delivered a content solution that uses dynamic feeds to keep the content fresh and always updated, without needing someone to manually make changes.
Features
• Dayparted messages, enabling employees and guests to easily consume what they need based on their current activities. Morning featuring meeting room availability, lunchtime focusing on gamification and afternoon displaying travel and weather updates.
• Dynamic feeds including integrations to social media updated with IKEA US news and campaign messaging from the stores.
• Integration to automated greeters and conversation starters in the IKEA tone of voice.
• Dynamic integrations include Google Traffic, news feeds for global news and industry titles, time zones, and local weather.
• Integration to meeting room booking solution.
• A template that each store in the US can use to share photos, news, and team updates on the experience wall.
• Gamification and integration with AirConsole allowing users to take control of the big screen by using their mobile phone as the controller and engage in live gaming on the screen.
All the content can be easily managed in one place using Engage, ZetaDisplay’s content management system software. ZetaDisplay created a personalized interface featuring the specific tools and quick links that IKEA US. required.
Testimonial
Amy Singer, Business Development: Innovation & Co-creation at IKEA US Service office in Philadelphia Conshohocken explains:
“We knew that we were transitioning into a hybrid workplace but at the beginning of this project, we didn’t know in full what type of content we were looking for. It was great to be able to work alongside the ZetaDisplay team who helped us define this and realize that it isn’t just about factual information sharing, but more about engagement and the next generation of our company culture. The solution that we now have has proved to be the perfect mix and our team absolutely loves it. When we reopened the office and unveiled the Experience Wall for the first time, people were coming in and stopping in awe to watch the content!”
“One benefit that we have seen is that it has brought an increased awareness to the business. The integrations with our social media channels are a functional yet fun way of sharing information more widely with the team. Those who don’t work in marketing or customer-facing roles don’t always see the positive engagement and feedback from our customers or the latest advertising materials that have been put together, so for them to be able to experience them in this immersive format has broadened their company knowledge.”
“The conversation starters are also perfectly aligned with our company values and have been a subtle way to get people thinking and reflecting. Overall, we are delighted with the solution and the impact that it has already had for our team in the short time that they have been in the office. Our key takeaway is that Digital Signage in the hybrid workplace needs to focus on engagement and interactivity, rather than just sharing information.”
For more information regarding the solution please contact us on info.ikea@zetadisplay.com
